Behavioural and product design for interventions that get measured.
I design services, digital products and behaviour-change programmes for institutions that need evidence, not just prototypes. Currently Research Lead & Product Designer at the Inter-American Development Bank.
20%
Reduction in intimate partner violence, validated by a randomised controlled trial+2,000
Staff served by the AI-powered knowledge platform I lead research for at the IDB10 years
Across multilaterals, NGOs, startups and public institutions in LATAM, Europe and the U.S.→ Available for collaborations and consulting
I'm a Service & UX Lead working at the intersection of research, digital products and social impact. I've collaborated with organisations including the Inter-American Development Bank, International Rescue Committee and Intercorp, designing products, services and interventions across Latin America and Europe.
I hold a Master’s in Design for Emergent Futures from Elisava & IAAC. My work has been featured at Dutch Design Week (2023), Distributed Design (EU) and Fixing The Future Festival (Barcelona).
I hold a Master’s in Design for Emergent Futures from Elisava & IAAC. My work has been featured at Dutch Design Week (2023), Distributed Design (EU) and Fixing The Future Festival (Barcelona).
Selected Clients and Partners
Multilaterals, humanitarian organisations and research institutions across Latin America, Europe and the U.S.
Service and Behavioral Design
I co-design user journeys grounded in research, exploring opportunities through experimentation and prototyping all the way to product and service launch.
Hablemos Entre Patas
How might we design a highly scalable, low touch and high impact initiative to combat Intimate Partner Violence?
(Website access upon request).
Hablemos entre Patas (HEP) is the Peruvian adaptation of the The Real Man Challenge (RMC) - a mobile messaging program that prevents intimate partner violence via WhatsApp to men who have opted in to practice positive behaviors with their partners.
A 20% reduction in intimate partner violence, validated through a full randomised controlled trial. In endline surveys, 86.6% of women reported improved communication with their partner and 60% reported a more equitable home.
Safe Spaces
How might we intervene systemically in companies, transforming employees into agents of change to create safe workspaces and combat workplace sexual harassment?
We designed a framework to evaluate the potential impact of different experiments and initiatives to tackle sexual harassment. We designed a proposal for top-down and bottom-up cultural interventions at a company-level.
Delivered a top-down and bottom-up intervention framework now used to prioritise which harassment-prevention initiatives the company invests in.
Colectivo23
How might we create a continuous education start-up from scratch to transform Latin America into the most digitally-savvy region?
Colectivo23 is an education start-up for professionals in Latin America that want to boost their skills in the digital era. The purpose is to shorten the digital skills gap in the continent and help companies find the right talent for the challenges of this era.
Built and shipped as a brand and service from zero to launch for Intercorp Group's continuous-education venture.
Digital Product Design
I use no-code and design tools to create and launch websites and digital products for startups and organizations working towards social change.
How might we design an impactful product page for a Latin American start-up that addresses workplace sexual harassment?
How might we design an engaging landing site for a Fellowship program for Latin American social leaders?
How might we design an interactive and remote experience for attendees to an online innovation festival?
Brand Strategy & Visual Communication
I design brand systems at different levels of fidelity, using sprint methodologies for concept testing and strategy-driven processes for product and organizational launches.
Interseguro
Brand sprints for internal projects, events and milestones.
Bench&Mark
Brand process for testing value proposition of new products.
Candela Brand Kitchen
Branding studio I co-founded, specialized in projects for start-ups.
Strategic Presentations & Storytelling
I design presentation systems from scratch, aligned with brand guidelines, including custom templates and full presentation makeovers for strategic communication.
Cometa
Pitch decks from scratch, building on an existing brand.
Innova Schools
Presentation redesigned according to visual preferences and style.
Promart
Tailor-made presentation template that can be used for presenting research findings.
Areas of Practice
Service & Behavioural Design
For multilaterals, research organisations and implementers
Evidence-based interventions, service journeys and experimentation.
Product Research and Strategy For teams building products, increasingly AI products, inside institutions
Mixed-methods research, product discovery and adoption strategy.
Brand and Visual Communication
For organisations and founders who need it fast
Identity systems, storytelling and strategic communication.
Evidence-based interventions, service journeys and experimentation.
Product Research and Strategy For teams building products, increasingly AI products, inside institutions
Mixed-methods research, product discovery and adoption strategy.
Brand and Visual Communication
For organisations and founders who need it fast
Identity systems, storytelling and strategic communication.
Thought leadership & Publications
Articles I’ve written or where my work has been featured.
Articles I’ve written or where my work has been featured.
BEHAVIORAL DESIGN
- The Manosphere, Rewired [Collaborator, in English]* *Study cited in TIME Magazine
-Construir una masculinidad sana via Whatsapp [Collaborator, in Spanish]
- Identifying Gender Bias in Midjourney [Author, in English]
- Ecofeminism and Collage Creation Workshop with Mamás que Leen [Author, in English]
- Violencia sexual, estereotipos y la política de la representación [Author, in Spanish]
SERVICE DESIGN
- Distributed Design [Author, in English]
- Fab Lab Barcelona [Collaborator, in English]
- Dutch Design Week [Author, in English]
STORYTELLING
- Detrás del origen de los Mutitos: ¿Cómo crear una marca flexible y con propósito? [Author, in Spanish]
- How we designed a book using Google Slides [Author, in English]
- Colectivo23: Una marca para reflejar nuestra visión [Author, in Spanish]
- Victorias: Un libro para celebrar nuestros primeros cinco años [Author, in Spanish]
- The Manosphere, Rewired [Collaborator, in English]* *Study cited in TIME Magazine
-Construir una masculinidad sana via Whatsapp [Collaborator, in Spanish]
- Identifying Gender Bias in Midjourney [Author, in English]
- Ecofeminism and Collage Creation Workshop with Mamás que Leen [Author, in English]
- Violencia sexual, estereotipos y la política de la representación [Author, in Spanish]
SERVICE DESIGN
- Distributed Design [Author, in English]
- Fab Lab Barcelona [Collaborator, in English]
- Dutch Design Week [Author, in English]
STORYTELLING
- Detrás del origen de los Mutitos: ¿Cómo crear una marca flexible y con propósito? [Author, in Spanish]
- How we designed a book using Google Slides [Author, in English]
- Colectivo23: Una marca para reflejar nuestra visión [Author, in Spanish]
- Victorias: Un libro para celebrar nuestros primeros cinco años [Author, in Spanish]
Have a project in mind?
Send me an email
✉️ jimena.salinasg@gmail.com
Check out my CV here.
Check out my portfolio here.