Human-centered design for complex social systems.
Service & UX Lead designing scalable solutions across public and private sectors.
I design services and behavioral solutions for organizations working with complex social challenges. From research and insights to prototyping and launch, I help teams turn uncertainty into concrete, human-centered systems.
→ Available for collaborations and consulting
I’m a Service & UX Lead with experience designing digital products, services, brands and communication strategies for public institutions, NGOs, startups and social movements.
My work spans across Latin America and Europe, collaborating with organizations such as the Inter-American Development Bank, International Rescue Committee and Intercorp to create inclusive, human-centered solutions for underserved communities.
I hold a Master’s in Design for Emergent Futures from Elisava & IAAC. My work has been featured at Dutch Design Week (2023), Distributed Design (EU) and Fixing The Future Festival (Barcelona).
Have a project in mind? Let’s work together.
I’m open to selected collaborations in service design, UX and branding.
📩 jimena.salinasg@gmail.com
My work spans across Latin America and Europe, collaborating with organizations such as the Inter-American Development Bank, International Rescue Committee and Intercorp to create inclusive, human-centered solutions for underserved communities.
I hold a Master’s in Design for Emergent Futures from Elisava & IAAC. My work has been featured at Dutch Design Week (2023), Distributed Design (EU) and Fixing The Future Festival (Barcelona).
Have a project in mind? Let’s work together.
I’m open to selected collaborations in service design, UX and branding.
📩 jimena.salinasg@gmail.com
Selected Clients and Partners
Service and Behavioral Design
I co-design user journeys grounded in research, exploring opportunities through experimentation and prototyping all the way to product and service launch.
Hablemos Entre Patas
How might we design a highly scalable, low touch and high impact initiative to combat Intimate Partner Violence?
(Website access upon request).
Hablemos entre Patas (HEP) is the Peruvian adaptation of the The Real Man Challenge (RMC) - a mobile messaging program that prevents intimate partner violence via WhatsApp to men who have opted in to practice positive behaviors with their partners.
Safe Spaces
How might we intervene systemically in companies, transforming employees into agents of change to create safe workspaces and combat workplace sexual harassment?
We designed a framework to evaluate the potential impact of different experiments and initiatives to tackle sexual harassment. We designed a proposal for top-down and bottom-up cultural interventions at a company-level.
Colectivo23
How might we create a continuous education start-up from scratch to transform Latin America into the most digitally-savvy region?
Colectivo23 is an education start-up for professionals in Latin America that want to boost their skills in the digital era. The purpose is to shorten the digital skills gap in the continent and help companies find the right talent for the challenges of this era.
Digital Products & Websites
I use no-code and design tools to create and launch websites and digital products for startups and organizations working towards social change.
How might we design an impactful product page for a Latin American start-up that addresses workplace sexual harassment?
How might we design an engaging landing site for a Fellowship program for Latin American social leaders?
How might we design an interactive and remote experience for attendees to an online innovation festival?
Brand Strategy & Communication
I design brand systems at different levels of fidelity, using sprint methodologies for concept testing and strategy-driven processes for product and organizational launches.
Interseguro
Brand sprints for internal projects, events and milestones.
Bench&Mark
Brand process for testing value proposition of new products.
Candela Brand Kitchen
Branding studyio specialized in projects for start-ups.
Strategic Presentations & Storytelling
I design presentation systems from scratch, aligned with brand guidelines, including custom templates and full presentation makeovers for strategic communication.
Cometa Deck Template
Pitch decks from scratch, building on an existing brand.
Innova Schools
Presentation redesigned according to visual preferences and style.
Promart
Tailor-made presentation template that can be used for presenting research findings.
How can I help
◯ Design Research ◯ Service Design
◯ UX/UI Design ◯ Product Design
◯ OKR and Metrics Definition
◯ Behavioral Design ◯ A/B testing
◯ MVP Definition ◯ Rapid Prototyping
◯ Innovation Consultancy ◯ Brand Strategy
◯ Storytelling ◯ Website Design
◯ Futuring ◯ Visual Design
◯ UX/UI Design ◯ Product Design
◯ OKR and Metrics Definition
◯ Behavioral Design ◯ A/B testing
◯ MVP Definition ◯ Rapid Prototyping
◯ Innovation Consultancy ◯ Brand Strategy
◯ Storytelling ◯ Website Design
◯ Futuring ◯ Visual Design
Thought leadership & Publications
Articles I’ve written or where my work has been featured.
Articles I’ve written or where my work has been featured.
BEHAVIORAL DESIGN
- The Manosphere, Rewired [Collaborator, in English]* *Study cited in TIME Magazine
-Construir una masculinidad sana via Whatsapp [Collaborator, in Spanish]
- Identifying Gender Bias in Midjourney [Author, in English]
- Ecofeminism and Collage Creation Workshop with Mamás que Leen [Author, in English]
- Violencia sexual, estereotipos y la política de la representación [Author, in Spanish]
SERVICE DESIGN
- Distributed Design [Author, in English]
- Fab Lab Barcelona [Collaborator, in English]
- Dutch Design Week [Author, in English]
STORYTELLING
- Detrás del origen de los Mutitos: ¿Cómo crear una marca flexible y con propósito? [Author, in Spanish]
- How we designed a book using Google Slides [Author, in English]
- Colectivo23: Una marca para reflejar nuestra visión [Author, in Spanish]
- Victorias: Un libro para celebrar nuestros primeros cinco años [Author, in Spanish]
- The Manosphere, Rewired [Collaborator, in English]* *Study cited in TIME Magazine
-Construir una masculinidad sana via Whatsapp [Collaborator, in Spanish]
- Identifying Gender Bias in Midjourney [Author, in English]
- Ecofeminism and Collage Creation Workshop with Mamás que Leen [Author, in English]
- Violencia sexual, estereotipos y la política de la representación [Author, in Spanish]
SERVICE DESIGN
- Distributed Design [Author, in English]
- Fab Lab Barcelona [Collaborator, in English]
- Dutch Design Week [Author, in English]
STORYTELLING
- Detrás del origen de los Mutitos: ¿Cómo crear una marca flexible y con propósito? [Author, in Spanish]
- How we designed a book using Google Slides [Author, in English]
- Colectivo23: Una marca para reflejar nuestra visión [Author, in Spanish]
- Victorias: Un libro para celebrar nuestros primeros cinco años [Author, in Spanish]
Have a project in mind?
Send me an email
✉️ jimena.salinasg@gmail.com
Check out my CV here.
Check out my portfolio here.