Jimena is a Service and UX/UI Design Lead passionate about harnessing design for social change. She has designed and led projects with private and public sectors to tackle complex problems through innovative, scalable, effective, and measurable solutions.
Bringing extensive experience in creating digital products, services, websites, brands, and communication strategies, Jimena collaborates closely with corporations, start-ups, entrepreneurs and social movements. She has collaborated with organizations like the Inter-American Development Bank, Intercorp and the International Rescue Committee to create impactful solutions for underserved populations.
She holds a Master’s in Design for Emergent Futures from Elisava & IAAC, collaborating on projects intersecting futures literacy and community engagement with school children and migrant women. Her Master’s project was featured in Dutch Design Week (Eindhoven, 2023), Distributed Design (European Union) and Fixing The Future Festival (Barcelona, 2023).
She brings a wealth of experience in user-centered design, product management, futures studies, and community engagement, consistently pushing the boundaries of what design can achieve in driving social change within both the private and public sectors.
She holds a Master’s in Design for Emergent Futures from Elisava & IAAC, collaborating on projects intersecting futures literacy and community engagement with school children and migrant women. Her Master’s project was featured in Dutch Design Week (Eindhoven, 2023), Distributed Design (European Union) and Fixing The Future Festival (Barcelona, 2023).
She brings a wealth of experience in user-centered design, product management, futures studies, and community engagement, consistently pushing the boundaries of what design can achieve in driving social change within both the private and public sectors.
Who I have worked with
Service and Behavioral Design
I co-design user journeys, starting with insights and exploring possibilities through experimentation and prototyping, all the way to product launch.
Hablemos Entre Patas
(Conversations with friends)
How might we design a highly scalable, low touch and high impact initiative to combat Intimate Partner Violence?
(Website access upon request).
Hablemos entre Patas (HEP) is the Peruvian adaptation of the The Real Man Challenge (RMC) - a mobile messaging program that prevents intimate partner violence via WhatsApp to men who have opted in to practice positive behaviors with their partners.
Safe Spaces
How might we intervene systemically in companies, transforming employees into agents of change to create safe workspaces and combat workplace sexual harassment?
We designed a framework to evaluate the potential impact of different experiments and initiatives to tackle sexual harassment. We designed a proposal for top-down and bottom-up cultural interventions at a company-level.
Colectivo23
How might we create a continuous education start-up from scratch to transform Latin America into the most digitally-savvy region?
Colectivo23 is an education start-up for professionals in Latin America that want to boost their skills in the digital era. The purpose is to shorten the digital skills gap in the continent and help companies find the right talent for the challenges of this era.
Product and Website Design
I employ no-code tools to design and build websites for start-ups and products working towards social change.
How might we design an impactful product page for a Latin American start-up that addresses workplace sexual harassment?
How might we design an engaging landing site for a Fellowship program for Latin American social leaders?
How might we design an interactive and remote experience for attendees to an online innovation festival?
Branding and Communication Design
I design brands at various levels of fidelity, using sprint methodology for concept testing and a strategy-based process for product launches.
Interseguro
(in collaboration with Mutaciones)
Brand sprints for internal projects, events and milestones.
Bench&Mark
Brand process for testing value proposition of new products.
Candela Brand Kitchen
(in collaboration with Kuri Matayoshi)
Brand projects for start-ups, including strategy and final communication pieces.
Presentation and Storytelling Design
I craft presentations from scratch following brand guidelines, design custom presentation templates, and perform presentation makeovers.
Cometa Deck Template
Pitch decks from scratch, building on an existing brand.
Innova Schools
Presentation redesigned according to visual preferences and style.
Promart
(in collaboration with Beta Lab)
Tailor-made presentation template that can be used for presenting research findings.
Hire me for
Design Research
Service Design
UX/UI Design
Product Design
Behavioral Design
A/B testing
MVP launches
Sacrificial Concepts and Rapid Prototyping
Innovation Consultancy
Brand Strategy
Storytelling
Website Design
Futuring and Trends
Articles I’ve written
or in which my work has been featuredBEHAVIOURAL DESIGN
The Manosphere, Rewired [Collaborator, in English]*
*Study cited in TIME Magazine
Construir una masculinidad sana via Whatsapp [Collaborator, in Spanish]
Identifying Gender Bias in Midjourney [Author, in English]
Ecofeminism and Collage Creation Workshop with Mamás que Leen [Author, in English]
Violencia sexual, estereotipos y la política de la representación [Author, in Spanish]
SERVICE DESIGN
Distributed Design [Author, in English]
Fab Lab Barcelona [Collaborator, in English]
Dutch Design Week [Author, in English]
STORYTELLING
Detrás del origen de los Mutitos: ¿Cómo crear una marca flexible y con propósito? [Author, in Spanish]
How we designed a book using Google Slides [Author, in English]
Colectivo23: Una marca para reflejar nuestra visión [Author, in Spanish]
Victorias: Un libro para celebrar nuestros primeros cinco años [Author, in Spanish]
Have a project in mind?
Send me an email
✉️ jimena.salinasg@gmail.com
Check out my CV here.
Check out my portfolio here.